Going headless & composable for an international outdoor retailer
An extensively composable infrastructure build on BigCommerce
Metrics of Success
Data-driven improvements we made to this client’s brand
288%
Increase in overall Conversion Rate (CTR%)
+$35
Increase on Average Order Value for North America
10x
Increase in transactions from Direct Traffic globally
+28%
Increase in Mobile Responsive Revenue
Key Aspects to this eCommerce Transformation
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Design System Centralization
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Front-end Development
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Visual Design and Interaction
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Testing, Testing, Testing
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Process Flows & User Journey Maps
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Release
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About this project
The Challenge
GOREWEAR required a best in class eCommerce solution to bring its global online retail operations under one roof. Codal was appointed to consult and migrate 3 brands from its old legacy platform. GOREWEAR had 3 main goals, Minimise Operating Costs, Maximise operational efficiencies and grow internationally.
The Result
Codal delivered a headless eCommerce solution to help GOREWEAR grow its international presence, scale internal operations, and consistently deliver a superior customer experience in the current and future retail landscape.
This project is a leading example of why retailers are moving to Headless. Codal created GOREWEAR’s new eCommerce solution using BigCommerce. Providing a powerful back-end commerce engine to support the brand’s numerous global sites, BigCommerce allowed us to design an innovative online shopping experience designed to scale. We implemented Contentful as a content and channel management solution, allowing GOREWEAR to easily publish and localise content according to the needs of its individual eCommerce sites.
