Modernising the experience for a historic consumer products brand

Operating on a legacy version of Magento, Thermos was experiencing lengthy development times for simple changes to the site and incurring some significant operational costs in the process. Thus leading to a lack of business growth and online innovation. 

Thermos’ goal was to replatform two of their sites, Thermos and LifeFactory, in just 8 weeks with a refreshed UX taking on their new brand guidelines.

Codal ran a 2 week discovery, understanding the architecture and theme-based approach to the workflows, adjusted business logic, and selected new third party-vendors. In a short accelerated release program, the ability to get this right, and replicate between the two sites was critical. 

This project is a great example of speed to market and digitization of a legacy homewares brand. Since launch, the brand has seen growth of sessions and revenue, as well as a conversion rate running 40% above Shopify industry average, and 270% increase in conversion rate from the original build.

With its fulfilment capabilities now aligned with the versatile Shopify Plus platform, Thermos is poised to deliver superior customer experiences and offer its much-loved products to a new generation of consumers. Codal continues to work with Thermos on enhancing its eCommerce presence via cutting-edge digital solutions. We couldn’t be more proud of what we’ve accomplished so far with Thermos and are looking forward to seeing what the future holds for this historic brand.